Who Can Make Money With Adwords?
Using Google AdWords can seem easy on first glance. Pick a few keywords and phrases related to your site or product and bid for clicks on them. How hard could it be?
Well, it’s not hard, but it can be extremely costly and fruitless if that’s as far as you go. You see, there are others out there bidding on your same keywords and phrases, that drives the price up. In addition, without knowing how to narrow and target your keywords to their best potential you’ll be paying to drive useless traffic to your site.
Here’s an example: lets say you sell widgets. You could bid on the word ‘widgets? and get traffic, but there are a hundred other widget sellers out there bidding too, driving the price per click up. And what sort of traffic do you think a general term will bring you? You’ll be paying to get visitors who might only be looking for information or pictures of widgets for their school report. There’s no chance they’ll be buying from you, that’s wasted money.
What would be better is if you narrowed your keyword more and specifically targeted people looking for a certain kind of widget to buy. For instance, instead of bidding on ‘widget’, you bid on ‘cedar widgets for sale’. Sure, a narrow phrase like that will produce less traffic for you than the general term, but the traffic it does produce will be highly targeted and looking to spend their money.
So, who can make money with adwords?
Anyone can. In fact, even a child can stumble upon a great product and pick a few winning keywords to market it with. I know this is true because my 14 year old nephew showed interest in my work one Saturday while I was watching him, so to explain how I make a little extra money each month with online marketing I walked him through the process of picking an affiliate product to market and searching out keywords to bid on’letting him make all the choices. I ran the AdWords campaign (with a minimal daily spending limit) for 2 weeks and ultimately earned $66.31 in profits from it after deducting the costs.
Of course I gave my nephew the $66.31 and he was thrilled. Afterwards I revisited that same product and the keywords we had used and made some adjustments but left the same spending limit in place. Now that same product brings in a lot more money each month for me. My point is, anyone can get lucky and earn a profit with Google AdWords, but having the right knowledge not only helps ensure you’ll earn a positive return, but that your profit margins will be significantly higher too.
Another truth about trying to make money with AdWords is that it’s easier to lose money than it is to make any. This is especially true for the beginner. It’s a competitive field and the people who do well at it not only know how to make the most from their efforts, but also how to create disadvantages for their competitors too that will drive up their costs while driving down their profits. It’s dog eat dog.
Better targeted keywords, like in my earlier example are just one way to increase the quality of traffic from AdWords and maximize your efforts and dollars. Whole novels have been written on other ways as well. In my opinion, and I’ve spent years reading, researching and learning, there are a ton of good resources available for anyone who wants to get into AdWords, but there are only a handful of great resources. Take your time when starting out to find those great resources, learn what they have to teach and don’t be afraid to spend and lose a few dollars early on.
Sean Wallace is a technical support technician in the web hosting industry, and fanatic to all gadgets and toys that are technology related. He’s also one-half of the dynamic McGeeks couple along with Heather Moore.
You can learn more about making money with AdWords and where to find great resources at http://www.scbp.net/2007/03/21/who-can-make-money-with-adwords/
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