An MLM Goldmine Buried In Your "Inner Muck"?
A basic reason so many people fail in MLM is that their heart isn’t in it. They want to make extra money, they NEED to make extra money, they want to do it on their own, no boss, work their own hours, be able to do what they want when they want, go on vacations when they want, all the stuff associated with MLM success … but for whatever reason they have no passion for their company, and it’s obvious.
When you talk to an MLM prospect, you need a mix of objectivity and passion. You have to be objective, because hype will turn off your prospect. You have to be passionate, because if you aren’t, how can they get excited? It can be a tough line to walk at times, but you must figure it out, if you want to be successful.
It May Seem Obvious, But Passion Is Not Logic
They are two separate parts of your presentation. You build your team one person at a time. And what you say to that one person is your own emotional outpouring of words, feelings and impressions.
People make decisions based on emotion. If you want a person to make the decision to join your team, you have to get them into an emotional frame of mind.
Picture your network marketing prospect. They are stuck. They are slowly going down the drain financially (or maybe not so slowly). Then the car broke down, and it’s $1,200 to repair it. They’ve got to have more income. Their spouse is very nervous. The kids KNOW there’s a problem. Then, to the amazement of their family, they find YOU and your team - who actually train them and help them build that income source they need so desperately. A dream? Absolutely not!
You’ve got to understand their struggles and make sure they know it. And show them that when they join you and the rest of your team, many - maybe all - of the reasons for their struggles will be over.
They could never get their questions answered before? You have an online forum, open 24/7, with hundreds of participants ready to answer any question.
The marketing materials those other companies put out never worked? You have marketing specialists on your team, people trained to create marketing documents that get results. You’ll provide them at no charge.
Their upline never trained them? You provide 17 MLM training calls every week, and if their schedule doesn’t fit, audio files of the calls are available online.
They burned all their friends and family? You provide a tested, proven lead generation system they can use to find a never-ending stream of interested people to talk to.
Sure, these dialogues are examples of logic … but they are real answers to a very emotional prospect question: Can anybody help me be successful in network marketing?
Each Word You Use Has an Emotional Attachment
It’s almost like a short story. John Caples, a legendary direct marketer, once changed a single word in an ad (”repair” became “fix”) and he got a 20% increase in response. You can Google-search “powerful selling words” and find lists of words with strong emotional appeal.
Can you be more emotional when talking to an MLM prospect? Just dig deep into your “inner muck” and find your own powerful emotion, then communicate THAT to your prospect.
When you nail it, you will know!
Richard Dennis is a long-time MLM trainer and team-builder. You can get a free copy of Richard’s “74 MLM Big Money Tips” at http://GoSuccessTeam.com/74R5.html
Tags: network marketing, MLM training, MLM prospect
Tags: Network Marketing
